Root of inauthenticity is the idea of pleasure
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Why do we have a problem with being authentic?
Because inauthenticity is always rooted in pleasure, while authenticity is rooted in Truth!
The beginning and end of inauthenticity - both will be pleasure. It is out of the pleasure memories that the inauthenticity arises, and it is towards pleasure which inauthenticity drives you.
The memory of pleasure is the journey to inauthenticity. The length of inauthenticity is from the earlier pleasure-memory to the next pleasure-experience. Each pleasure becomes a memory on which we feed, and which drives us towards more anticipated pleasures in the future. It is a vicious cycle - the circle of Maya (illusion).
If you put an end to either of these, inauthenticity will disappear, Maya will disappear. If you remove the idea of pleasure either from the past memory or from the future action, inauthenticity shrinks and disappears.
When you justify your inauthenticity, you create a twist in this cycle – making the Maya infinite! How many of you feel, God! The Maya in front